I’d like to see them commit to free map updates for the navigation systems preinstalled in many vehicles. Every car I’ve owned in the past 18 years has used TomTom maps, and has charged for annual map updates. In the last 12 years, you’ve just downloaded them onto a USB drive and your head unit recognized the data. The download data seems to be encrypted, and sometimes even vehicle-specific. My guess is the vehicle specific data is to account for features related to physical buttons on the head unit, GPS antenna input, and signals used for dead-reckoning.