I used to notice that criticizing Amazon on Reddit was a way to quickly get a ton of downvotes, as if an active party was trying to stamp out negativity. I heard about an active social media team that stamps out negativity. Not sure if it’s true, but I can’t rule it out either.
Thanks for the article, so I actually searched “reputation management” and there is actually a subreddit for this, active till two years ago. Crazy really that this can happen.