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> I am also shocked by the granularity of information in these storefront analytics. It is relevant to Apple’s recommendation engine if I listened to an album or song and whether I finished it, but it is hard to see what value it has in knowing my track playback to the millisecond.

Not surprised. As soon as it was possible to get this kind of information about app usage (thanks, Internet!) of course management wanted everything.

Apple has its own privacy teams that work with the teams developing apps. Data collection is treated as a Big Deal and "Privacy" will grill you on every single byte that you want to collect. And any bit of data that might reveal personally-identifiable-information is a nonstarter.

As an example, we could not report back error messages from the OS, only error codes. Why? Error code might be "123" but error message could be "Error 123, You just removed hard drive 'Calhoun Data' without unmounting..."

Perhaps the downside of this gatekeeping though is that I feel it causes management to come to the table asking for everything, letting privacy whittle it down. With major app release cycles 6 or 12 months apart, I think management sometimes don't know what data they might want - would rather not have to wait perhaps up to a year for the new metric to be included.



> Data collection is treated as a Big Deal and "Privacy" will grill you on every single byte that you want to collect.

I find this optimistic view hard to reconcile with the article. It seems collecting personally identifying data is the default mode. For example:

> I have a spreadsheet of the nearly nine hundred times me and my DSID ignored Apple’s attempts to upsell me on Apple One




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