I suspect it's all about his process and he doesn't really have a grand plan but a general strategy. He is really good in few things and as a result he thrives in precarious situations. IMHO, he really believes in Twitters potential in he is trying to find the solution to dig himself out of the pit he jumped in.
Notice how He re-discovers everything that people were saying about running a social media? I think His hands on micromanager approach is good for finding a solution through iteration. Of course, if a solution exists.
It is like going back to the basics and look at the situation with a fresh eye and understand why something doesn't work, create a solution and try again if the solution doesn't work.
> Notice how He re-discovers everything that people were saying about running a social media? I think His hands on micromanager approach is good for finding a solution through iteration.
This works well in a startup whose business position is a kind of blank slate and you have lots of VC money compared to you run rate, but when your existing business relies on established trust in the market, uninformed blind rapid iteration that harms brand position and existing relationships adds additional problem while you are exploring the solution space for the preexisting problem.
Notice how He re-discovers everything that people were saying about running a social media? I think His hands on micromanager approach is good for finding a solution through iteration. Of course, if a solution exists.
It is like going back to the basics and look at the situation with a fresh eye and understand why something doesn't work, create a solution and try again if the solution doesn't work.