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> “I love making things that are profoundly useful,” he adds. “I’m a very practical craftsperson.”

Meanwhile, thousands of hardware and software engineers who actually make the thing work are not in the news.



Why your own PR within your work is important. Why also advice about modesty being a virtue is a scam.

If you won’t shout about how great your own work is, how can you expect anyone else to?


Can you even speak about your work if you're inside Apple?




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