Frankly, I would expect something deeper and more accurate from a large company such as Datadog.
This piece is clearly "content marketing", or even "technical content marketing". The purpose is to spread awareness about Datadog and possibly lure potential clients into looking at their product offerings.
There's nothing bad with it per se; but I would take the bait if you provide some really insightful information. This piece doesn't seem to add much value.
An example of something more useful, IMHO, is this report about cloud native threats [0]. (I think it's quite stupid to ask for name, company, etc, in order to be able to download the report. Anyway...) If I'm actively into security, it provides useful information.
As an example, the report cites that "It costs $430,000 in cloud bills and resources for an attacker to generate $8,100 in cryptocurrency revenue.". This information tells me that these attackers can generate a lot of damage, and it suggests I should do something to control the spending in my cloud infra, in case one of these attacks is successful.
Author here - sorry you feel like this is content marketing. I identify myself as a cloud security engineer, so that's a clear antigoal. The intent is to show what's the systematic adoption of cloud security controls _that matter_, based on real-world data breaches. We also published a follow-up post[1] with actionable advice for practitioners on how to turn on some of these mechanisms (such as S3 Public Access Block).
Would love to hear your thoughts on how we can make it "deeper" and "more accurate" in the future!
This piece is clearly "content marketing", or even "technical content marketing". The purpose is to spread awareness about Datadog and possibly lure potential clients into looking at their product offerings.
There's nothing bad with it per se; but I would take the bait if you provide some really insightful information. This piece doesn't seem to add much value.
An example of something more useful, IMHO, is this report about cloud native threats [0]. (I think it's quite stupid to ask for name, company, etc, in order to be able to download the report. Anyway...) If I'm actively into security, it provides useful information.
As an example, the report cites that "It costs $430,000 in cloud bills and resources for an attacker to generate $8,100 in cryptocurrency revenue.". This information tells me that these attackers can generate a lot of damage, and it suggests I should do something to control the spending in my cloud infra, in case one of these attacks is successful.
[0]: https://sysdig.com/resources/reports/2022-cloud-native-threa...