Content creators are also self-censoring to avoid automatic moderation (YouTube demonetization and TikTok shadowbanning). Things like "sex" and "death" are euphemized or not said (see things like "unalive" instead of "dead", "heckmet" instead of "helmet".
the thing people try to avoid is crappy speech recognition software, with a dose of cargo-culting because of course the platforms don't tell people what exactly they don't like, so people try to find patterns in what gets demonetized.
