Exactly. The reason they’re called “influencers” at all is because their purpose is to influence you, whether with an idea and/or purchase decision. Any part that’s entertainment is just an add on.

The entire trend originated from Instagram where people would show products they “use” as part of sponsored posts.

This level of hollowness is part of the cause of the downfall of streamer Ninja. The originality and audience were neglected for profit.