So they suckered one big company into signing a deal with them. Hell, maybe they even suckered a handful into doing so. But there are good reasons that Google is barely (if that) playing on the same level as AWS or Azure. Last I saw they had about 10% of the cloud computing market, compared to well over 50% for AWS and Azure combined. And I don't think it's any kind of stretch to suggest that Google's reputation for lacking long-term commitment to its products is one of those reasons.
And make no mistake... I take no glee or joy in saying this. I was a google fanboy (like many people my age) for quite a few years after Google first came along. And I'm still a fan on many levels. I don't want Google to fail, I just think they are going to fail (at selling to the enterprise at least) if they keep displaying the behaviors they keep displaying. Now the Search and Adwords businesses might sustain them indefinitely, so I don't expect them to go out of business. But as far as selling SaaS services, especially ones targeted at enterprise users, it's clear that Google just does not "get it." And I doubt they ever will. So unless they're going to find a way to change that state of affairs, I suggest they just exit this line of business. It would be easier for everybody, IMO.
