The article is overblown but the point remains: if GCP doesn't stop shedding money, the business is not going to let it burn cash indefinitely on a fool's errand. There will be pull-back and we don't know what services (or regions) will be affected. This may be the first of a trend.
"Google Cloud still operating at a loss despite revenue, client wins" (https://www.ciodive.com/news/google-cloud-revenue-Q2-2022/62...). Their revenue increased but so did their losses by about the same percentage. They are still 14% behind Microsoft's marketshare. They are leaning into a niche of "data, analytics, security", which is so broad that it won't take much for their competitors with much larger market share to eat their lunch.
A year ago they said they'd be profitable by this time. A year before that they said the same thing.
It's kind of sad. All that technology and nobody wants them, like a nerd without a date.
Source on this?
Also, Amazon was just an eCommerce store before AWS.