The reason why this system exists is because company costs to run these products are largely ongoing. With a physical product, they release, do some updates, and then eventually release a new version to keep it going (this still largely exists with games, P2W games are the only ones who created a business model from free...and people also hate that passionately). With a digital product, you need servers which is an ongoing cost (that is sometimes a large component of overall cost) and you just keep releasing.
It is actually a better system. There is no logical reason to pay monthly for heated seats (that product is a just a loan, it isn't a subscription). There are logical reasons to pay monthly for software (when things were physical, you had buy new software every couple of years...that is how the nice things appeared, stuff today is crazy, crazy cheap...monthly models definitely de-risk the financial model but prices haven't and aren't going up).
The reason why this system exists is because company costs to run these products are largely ongoing. With a physical product, they release, do some updates, and then eventually release a new version to keep it going (this still largely exists with games, P2W games are the only ones who created a business model from free...and people also hate that passionately). With a digital product, you need servers which is an ongoing cost (that is sometimes a large component of overall cost) and you just keep releasing.
It is actually a better system. There is no logical reason to pay monthly for heated seats (that product is a just a loan, it isn't a subscription). There are logical reasons to pay monthly for software (when things were physical, you had buy new software every couple of years...that is how the nice things appeared, stuff today is crazy, crazy cheap...monthly models definitely de-risk the financial model but prices haven't and aren't going up).