> When your product is so worthless and uncompelling on nearly half customers don't use it and your business model relies on them forgetting they're paying for it, then your industry is DONE.
I think this is the model most commercial gyms operate on.
And with that let me plug the YMCA. It might vary by region, but the ones around here (PNW) are month to month payment, no sign up fees, far larger and cleaner than any LA Fitness or Planet Fitness. All around a wonderful gym option.
I think this is the model most commercial gyms operate on.