There's already a pretty mature world of apps that interface with BMWs to turn features on and off, even my 14 year old BMW has hundreds of features you can toggle with an iOS app+OBD dongle. Everything from changing how the sunroof switch behaves to modifying the front-rear split of the all wheel drive.
I imagine it will become a bit of a cat and mouse game as they try to block access to paid features, though it's ultimately a moot point for me, as it's obvious where the company is going and I'm never buying a new BMW again.
I imagine it will become a bit of a cat and mouse game as they try to block access to paid features, though it's ultimately a moot point for me, as it's obvious where the company is going and I'm never buying a new BMW again.