As Product manager/owner I've only found A/B testing useful when trying to narrow in on a specific demographic and you are trying to find some optimization.
The marketing/sales funnel use of it is kind of gross and has ruined , imo, something that has utility in a very narrow scope.
Cheers, also very much agree customers should be informed and allowed to opt out.
'hey we have a new UX to try..would you like to switch?' the data from people that opt-in is way better
As Product manager/owner I've only found A/B testing useful when trying to narrow in on a specific demographic and you are trying to find some optimization.
The marketing/sales funnel use of it is kind of gross and has ruined , imo, something that has utility in a very narrow scope.
Cheers, also very much agree customers should be informed and allowed to opt out.
'hey we have a new UX to try..would you like to switch?' the data from people that opt-in is way better