ADW is overrated and very expensive. Specially if you need an expensive keyword.... | Hacker News

Hacker Newsnew | past | comments | ask | show | jobs | submit

		skulvr on Oct 28, 2011 \| parent \| context \| favorite \| on: How I Quickly Test and Validate Startup Ideas ADW is overrated and very expensive. Specially if you need an expensive keyword. I had a good experience with Facebook ads. It was cheap and high CTR.

suking on Oct 28, 2011 [–]

facebook ads don't convert into buyers - adwords ads do - that's why it cost more. if you do the proper research, set up your campaigns and ad groups correctly, add negative keywords, adwords can work really well. you need to play their quality score game, get a good CTR on your ads and always be testing new ads.

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact