Mark, I worked with you for a number of years at Heroku. I apologize for not being brave enough to reveal my identity but I think the time has come for the old guard to throw in the towel.
I was certainly a part of that old guard and was a loud critic of sfdc's progressively worse plans and generally how they treated us but we're well past the point that this ship could be turned around. Even if sfdc decided to significantly reinvest in the platform (which I can not imagine anyways) recent events have caused the customers to no longer trust Heroku to be good stewards of the platform. Heroku has no chance of making it at this point.
What's worse is Heroku is actively harming the ecosystem by lumbering along like this. Despite how bad things are, it's still keeping investment from upstarts trying to compete against them because Heroku still has plenty of market share. You're not being honest with your customers what the future really looks like for the platform—those customers would be far better served on something they won't have to migrate off of in the next year or two.
Move on: let someone else take the reins and be what Heroku could've been if it had the proper investment.
I was certainly a part of that old guard and was a loud critic of sfdc's progressively worse plans and generally how they treated us but we're well past the point that this ship could be turned around. Even if sfdc decided to significantly reinvest in the platform (which I can not imagine anyways) recent events have caused the customers to no longer trust Heroku to be good stewards of the platform. Heroku has no chance of making it at this point.
What's worse is Heroku is actively harming the ecosystem by lumbering along like this. Despite how bad things are, it's still keeping investment from upstarts trying to compete against them because Heroku still has plenty of market share. You're not being honest with your customers what the future really looks like for the platform—those customers would be far better served on something they won't have to migrate off of in the next year or two.
Move on: let someone else take the reins and be what Heroku could've been if it had the proper investment.