While I can see luxury food delivery kind-of working (wealthy workers in the office ordering lunch, wealthy home workers ordering lunch, fitness nuts who want calories and good food without cooking), Juicero was just plain ridiculous.
Competition from local supermarket is too strong. I can get freshly squeezed juice from the store machine anytime I want for cheap.
Plus juice is kind of a crappy high sugar project that’s bad for you?
Relatedly, I have no idea how “Joe and The Juice” stores remain in business. They’re in super valuable real estate in cities across the country and as far as I can tell never have anyone in them.
Do they? How long have the same ones been around 5 or 10 years yet?
On other their products likely have such margin it might be possible with enough sales. The components aren't too expensive, there isn't massive number of labour and equipment isn't that big of investment either likely...
I keep hearing this, but I don‘t really think fresh orange juice, for instance, is as bad as sth like sunny delight or soda. I do not have a source though.
> Competition from local supermarket is too strong.
Honest question: Do startup millionaires still go shopping themselves? I imagine when you are between the area where you have a gardner for time-to-time tasks and don’t have “un majordome” yet to serve you at any time, there’s an entire higher-class-market-but-not-elites who would be interested in Juicero?
Competition from local supermarket is too strong. I can get freshly squeezed juice from the store machine anytime I want for cheap.