I think a lot of people see the potential that Twitter has but it's unattainable in the current structure.

The changes needed are drastic and in any environment where there's a lot of ceremonial overhead that slows down a clear vision, those changes can't be attained. Having somebody in a leadership position who can clearly say, "this is where we are going, this is how we are going to get there and no, I don't have to run it by anybody for approval" is worth it.

The users are already there.