TBH, I was incredibly disappointed when I discovered that BB shared the same encryption key for all users unless you were on their enterprise system. While I’m just one user, I also discouraged others from buying into them too.
Well, FWIW, the first people I knew using WhatsApp were my friends who were drug dealers or chinese nationals, and both lauded the encryption features.
You can scrap secure from this, the vast majority of users don't care or even know what that means.
If SMS was more secure I 100% would still expect whatsapp to win. Convenience and cost are the biggest drivers here.