To me this seems PR organised. He is/was on the "good guys" list. For me the only thing Bezos is going to achieve, is to empirically prove how far can selfishness (an other adjectives) travel.
The one thing I've learnt from Musk and Bezos needling each other like six-year-olds is that 200 billion dollars is not sufficient to make one have an innate sense of self-worth.
