What's confusing about "USB C to Lightning Cable MFI Certified iPhone Cable Fast iPhone Charger Cable 20W PD 3/6/10FT Type C Charging & Syncing Data Compatible iPhone 12 Pro Max Mini 11 X XR XS 8 P iPad iPod (White)"?
..which only took hours to find on Amazon, and you're sure you finally have the correct one. Then the first review goes "this cable is shit, it doesn't charge".
That first review is identical to the first review on every single other USB-C cable, regardless of brand. It's like the top review of ever single power strip being "I overloaded it and my house burned down".
No wonder people take the risk by buying the cheapest option and hoping they win the QC lottery.
I thought about calling that out, but it's really both - the reason that these sellers create these horrible titles (which Amazon enables and should address) is because customers don't have a clue what cable they should be buying. If buying a USB cable were dead simple, there'd be much less need for your average consumer to have to specifically search for a cable they know will fit their device (e.g. "fast charger for iPhone")