I read this article with some interest because I'm thinking of getting a new kitchen, and while I understand the technologies involved (both generative art and Ethereum), the part I'm struggling with is... why on earth anyone would pay money for these things. Can someone explain it to me?

My only guess is that the people buying these things already have large amounts of theoretical money in Ethereum anyway and thus spending a small fraction of it on some sort of very poor glowing Mondrian-esque art is little more than an amusing distraction that seems cool?