> every software maker tries its best to force users install their logo on their screen, so that if yesterday one could use 100 services just by saving 100 bookmarks on a browser, now they need 100 apps,
The other side of this is Android makes it really simple for users to drop a shortcut to your website on the home screen. Apple, to encourage people into their cash cow app store, does not. I was all set to get a company going with mobile web as their primary UI, but it was too hard to get users to put the home screen shortcut down on iOS, so we ended up having to pay to have apps built and now have triple the complexity.
The other side of this is Android makes it really simple for users to drop a shortcut to your website on the home screen. Apple, to encourage people into their cash cow app store, does not. I was all set to get a company going with mobile web as their primary UI, but it was too hard to get users to put the home screen shortcut down on iOS, so we ended up having to pay to have apps built and now have triple the complexity.