It looks like a popular sentiment that developing apps for the App store is sharecropping. This pops up every time there is a negative wave of news about the App store.
Consider Amazon's Kindle app. I buy books from Amazon and read them on my iPhone and iPad. I don't own a Kindle nor other dedicated e-readers. When I get a Kindle, I'll be able to read my Amazon ebooks on it. I'll be happy. And I can continue to read my books on my iOS devices. I can continue to purchase Kindle books through the website which I always did. I am and will remain a happy customer (except I found out last week that their iPhone app truncates text depending on my font setting).
The part I consider sharecropping is the lack of communication with your customer. In Amazon's case they've been able to build a very strong brand with lot's of global mindshare, but they had to rely on a webpage in a Kindle blog to explain the changes in the iOS app. They couldn't even put a link in the release notes to explain the loss of a popular feature. In this case, it's sharecropping because you drop your high value branded crop in the Apple cotton gin and Apple decides what commodity that suites their needs comes out the other side.
Consider Amazon's Kindle app. I buy books from Amazon and read them on my iPhone and iPad. I don't own a Kindle nor other dedicated e-readers. When I get a Kindle, I'll be able to read my Amazon ebooks on it. I'll be happy. And I can continue to read my books on my iOS devices. I can continue to purchase Kindle books through the website which I always did. I am and will remain a happy customer (except I found out last week that their iPhone app truncates text depending on my font setting).
How is this sharecropping?