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The real standing up would be if Amazon had refused to remove the link and let Apple reject and/or pull the Kindle app. Then the ire of people unable to read their Kindle books would be directed at Apple.

This action by Amazon seems to be capitulation since there was no way that the in app purchasing system would support so many hundred thousands of books anyway.



The real standing up would be if Amazon had refused to remove the link and let Apple reject and/or pull the Kindle app.

Exactly. I was hoping that Amazon and the other large content providers would simply call Apples bluff. Let Apple shoot itself in the foot and remove all the big content reasons that people buy iOS devices to start with.


Make no mistake the bluff was called. Apple themselves removed the app (of at least one of the impacted few) and then required that the alternate version be posted for sale.

The choice was either have no app available for your customers or have the neutered version up.

FYI, most folks were smart enough to have their own 'no store link' neutered version ready and waiting so that the app approval process delay wouldn't stop customers from downloading and Apple forced their hand.


Having a 'no store link' version ready-to-go isn't calling Apple's bluff. Calling Apple's bluff would have been not submitting a replacement version and directly telling your customers why the app was gone.


Agreed. Instead the ire will be directed at Amazon as users will be confused on how to buy books. I guess they figured it was a better move than allow the app to be pulled (implementing IAP was probably economically untenable).


That's a fair point. It would have been nice to see something like that.




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