I just wish Google/YouTube would put some pressure on YouTubers to stop filling up their videos with a shit ton of advertising for VPNs, website builders, etc. It's so annoying having to skip through so many videos and I'm not interested in any of their products either.
Personally I don't mind such sponsorships provided it's always made clear that it's a sponsored endorsement. Not an unreasonable way to pay the bills, and I get high-quality content free of charge.
There's a new trend to add intrusive and distracting Subscribe now! 'pop-ups' to videos. I find these intensely annoying, and they put me off revisiting a channel, but I might be in a minority.
I wouldn't mind so much if these were actual endorsements that I know the creator actually liked. But it's always nordvpn or raid shadow legends or some other bogus crap that I know they either don't understand well enough to recommend or don't play themselves, it just offered the highest paycheck.
Those videos are required to put "contains paid promotion" or something, I think an extension should be able to detect that but don't know if one has been made yet.
Creators do that because the ad revenue from YouTube is so low. So to fixed that, YouTube would either have to show more ads or introduce more paywalls.