Google is a cesspool because the spammers and SEO-hackers are in full force, and Google is only reactive to these threats these days. I mean, does it really matter if they are making hundreds of billions of dollars a year? They seem to be doing something right.
The only time something will change is when traffic starts decreasing to their site, but it's good enough such that people won't change. Look at Facebook, I don't know anyone who uses it as much as they used to 10 years ago, but it's making the most money it ever has. Why on earth would any behavior change? From their points of view, everyone is happy with it!
The only time something will change is when traffic starts decreasing to their site, but it's good enough such that people won't change. Look at Facebook, I don't know anyone who uses it as much as they used to 10 years ago, but it's making the most money it ever has. Why on earth would any behavior change? From their points of view, everyone is happy with it!