google isn't the cesspool, people who want to appear at the top of a list of search results are doing whatever it takes to create a cesspool, because that's what it takes to earn more money.
being willing to make other things in order to have more money always creates cesspools.
there is never only a single way to make money. some ways are easier. some ways let you take advantage of others; these are of the variety that create cesspools.
being willing to make other things in order to have more money always creates cesspools.