I thought it was notable that even as the article describes Google's advantage over Amazon, you can see Google shooting themselves in the foot:

> Her shop has been unable to list any products since January because Google suspended her account.

> It said her shipping costs appeared more expensive on Google than on her Shopify-powered website, even though they were no different.

> Shopify told her that it was a Google issue. Google’s customer service representatives recommended that she hire a web designer. She continues to manage without Google, but it has tainted her largely positive experience.