"The real innovation Groupon brought to the table wasn't in advertising deals per se, it was their ability to profit off of closing the attribution loop in online-to-offline commerce."
To paraphrase Inigo Montoya, I'm not sure that "p" word means what he thinks it means.
"The real innovation Groupon brought to the table wasn't in advertising deals per se, it was their ability to profit off of closing the attribution loop in online-to-offline commerce."
To paraphrase Inigo Montoya, I'm not sure that "p" word means what he thinks it means.