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Isn't this the same problem of people glancing at the front page of a paper and not buying it? Yet apparently newspaper companies put that clear plastic in there so that the front page could be read, the assumption being that seeing the front page headline is more likely to make you buy the paper than not seeing it.

So too, the point of "clickbait" is that they are doing everything in their power to make you click. So the assumption that there is a much larger audience that would click if only they didn't have access to the link from Facebook is, well, difficult to believe.



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