This is simply astounding! At this point, Apple has to be the most successful company (i.e. brand) in the world (and history)? I am simply amazed. I cannot stand the company, their fans, or their products, but you got to give credit where credit is due.

They have managed to turn a tech company in to a luxury fashion company. That is every entrepreneur's wet dream. You keep getting away with customers like a bandit and people will still happily buy it. Just look at the people commenting in this thread where people are honestly admitting to paying a $200 markup just because it is Apple and they "trust" them, for a product they don't even know if they need.

Amazing, to be able to achieve something like this is really wow...