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Google pays Apple a reported $8 billion a year to be the primary search engine on iOS.

Apple’s hardware sells were also up slightly in every category year over year.

https://9to5mac.com/2020/07/30/apple-q3-2020-earnings/



Presumably Google are making quite a bit more on that traffic. Apple might just be eyeing those additional profits.


Through advertising? How would that be any better than what we have now.


It might not, I'm just trying to think of their motives.




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