- There are big names behind it.
- It will replace VM orchestration platforms.
- Fear of missing out.
Jokes aside, when you've lots of teams, all working on small pieces of a large product and shipping on their own, iterating fast... you need a platform and ecosystem on top to meet their requirements. As you reach planet-scale, you need to NOT let your cost grow exponentially. Hence it is popular.
What if you're not planet-scale? Well, it will still help (attract talent, design for scale, better ecosystem etc.). Hence it is popular.
If you're building a business however, focus on business and time-to-market, definitely not the infra, i.e. kubernetes.
Jokes aside, when you've lots of teams, all working on small pieces of a large product and shipping on their own, iterating fast... you need a platform and ecosystem on top to meet their requirements. As you reach planet-scale, you need to NOT let your cost grow exponentially. Hence it is popular.
What if you're not planet-scale? Well, it will still help (attract talent, design for scale, better ecosystem etc.). Hence it is popular.
If you're building a business however, focus on business and time-to-market, definitely not the infra, i.e. kubernetes.