Another way of looking at this is focus on what you do best.
I co-founded a bootstrapped B2B hardware startup and we are not salespeople. In the early days, we had mediocre prototypes and tried selling them by cold emailing prospective customers. We closed some deals but we were not happy with the outcome and we did not like doing it. So we completely stopped sales, put out some content and survived on contractors works. Eventually emails started coming in. We tried our best to help, even though it meant recommending a competitor. We missed sales but we were able to build a network of people who supported us. At some point, these people started requesting new products and now these products sell themselves.
I guess if one of us was experienced in sales, it would be a different story but if you are not a salesperson, focusing on the value you can bring is a sensible bet.
I co-founded a bootstrapped B2B hardware startup and we are not salespeople. In the early days, we had mediocre prototypes and tried selling them by cold emailing prospective customers. We closed some deals but we were not happy with the outcome and we did not like doing it. So we completely stopped sales, put out some content and survived on contractors works. Eventually emails started coming in. We tried our best to help, even though it meant recommending a competitor. We missed sales but we were able to build a network of people who supported us. At some point, these people started requesting new products and now these products sell themselves.
I guess if one of us was experienced in sales, it would be a different story but if you are not a salesperson, focusing on the value you can bring is a sensible bet.