> It’s of course possible that an experienced sales person would be able to generate outbound interest
I am at the receiving side of them, with currently no way to escape. (Ouch!) But well, the strategies I see them using are:
1 - If you see some large change on society (laws, tech, etc), focus on solving the problem those bring. That way, everybody will have the same problem at the same time, and you can pitch for it.
2 - Keep in contact until they need it. Maybe even try to help your possible clients in solving the problems that make your tool "not our largest problem today".
3 - Have a portfolio. Discover what problems the client has first, so you can decide what to sell second.
That said, I still didn't buy nor have seen anybody buy anything from a company that approached us first. As I said, those are techniques I see the experienced sales people using. I didn't see them working, but I assume sometimes they do, otherwise those people wouldn't have a job. Also, all of them look very expensive in some way.
I am at the receiving side of them, with currently no way to escape. (Ouch!) But well, the strategies I see them using are:
1 - If you see some large change on society (laws, tech, etc), focus on solving the problem those bring. That way, everybody will have the same problem at the same time, and you can pitch for it.
2 - Keep in contact until they need it. Maybe even try to help your possible clients in solving the problems that make your tool "not our largest problem today".
3 - Have a portfolio. Discover what problems the client has first, so you can decide what to sell second.
That said, I still didn't buy nor have seen anybody buy anything from a company that approached us first. As I said, those are techniques I see the experienced sales people using. I didn't see them working, but I assume sometimes they do, otherwise those people wouldn't have a job. Also, all of them look very expensive in some way.