While I agree that we can't continually forgive them for intentional behavior, I think you need to, at the very least, acknowledge that what they were trying to do, albeit poorly, was to limit the interaction needed from the end-user to make their product seamless when someone clicks a link. To go from there to being a tool of worldwide necessity and critique in a matter of weeks is unfair, in my opinion. It wasn't incompetence so much as it was something that worked and wasn't a big issue when they were just a small link in a chain. It's important now but that doesn't mean that the response is blood sacrifice. That's just as bad as the knee-jerk cancel culture that's everywhere.