> Want to get me to try Edge? Great -- instead of a passive-aggressive ad, try telling me how it's better than Firefox and why I'd like to use it instead. What will it get me? Better privacy? Better performance? Better development tools?

Isn't this exactly what Microsoft is doing? Clicking on the ad leads to the product download page which also describes the features.

In most cases, average users like to try software by feel, not by looking at a technical spec sheet.