Wonder how long these apparel companies will keep it up. I remember reading not so long ago that some well-known clothes companies realized that people are interested in buying used high-quality clothes, and so they started manufacturing new clothes using worse materials and process but to the same design as quality ones, and then sell these fake-used clothes as "worn".
Isn't that basically the "Outlet Store" model? New clothes made to lower standards but ostensibly sold under the illusion of being "last season's overstock" of the high quality normal version?