Considering this guy made a mint teaching companies how to make addictive products (he wrote Hooked [1]), it's ironic that he's now cashing in on the demand for addiction-defeating strategies.
I guess it's good for everyone that people like him can help us combat the addictive product features that he helped create/spread, but I'd rather give my money to a different author on principle.
I guess it's good for everyone that people like him can help us combat the addictive product features that he helped create/spread, but I'd rather give my money to a different author on principle.