There are a lot of small businesses out there that don't need to accept any payment on the site or offer phone support, they just need an easy to update, modern looking site that gives a good impression of their business.
'Local' businesses will often have their websites checked out by customers who have heard of them through word of mouth or other Real Life means. They google the name of the business to understand the service provided and to help them decide whether or not they want to give them their money. They will then physically go down there. That's often what 'local' means. In this situation simply having a simple, modern-looking, easy to use site with fast load times will create a vastly better impression on prospective customers. Better than 1998's leftovers currently do for a lot of these businesses anyway. If a business doesn't have a web site at all, customers basically don't really believe it exists in this day and age.
Wrap this up in a CMS that automatically pushes new content to twitter and facebook, does good SEO and has a mobile skin and you're on to a winner. Well, it'll pay the bills anyway.
This is essentially low hanging fruit, and modern development and deployment tools make it all the easier to pick.
'Local' businesses will often have their websites checked out by customers who have heard of them through word of mouth or other Real Life means. They google the name of the business to understand the service provided and to help them decide whether or not they want to give them their money. They will then physically go down there. That's often what 'local' means. In this situation simply having a simple, modern-looking, easy to use site with fast load times will create a vastly better impression on prospective customers. Better than 1998's leftovers currently do for a lot of these businesses anyway. If a business doesn't have a web site at all, customers basically don't really believe it exists in this day and age.
Wrap this up in a CMS that automatically pushes new content to twitter and facebook, does good SEO and has a mobile skin and you're on to a winner. Well, it'll pay the bills anyway.
This is essentially low hanging fruit, and modern development and deployment tools make it all the easier to pick.