> Prove that an advertiser has seen one instance of my exact location, or an instance of my search or web history.
With all the subsidiaries and partner companies - and even just shell companies - out there, why should we be doing such gymnastics in order to support the advertising industry. If a company bought access to some data what's to say they couldn't eventually re-sell it to another company with another slice of that pie... or have that data inherited on acquisition.
That seems like an awful lot of trouble to go to just to sustain an industry that really isn't providing a lot of value.
With all the subsidiaries and partner companies - and even just shell companies - out there, why should we be doing such gymnastics in order to support the advertising industry. If a company bought access to some data what's to say they couldn't eventually re-sell it to another company with another slice of that pie... or have that data inherited on acquisition.
That seems like an awful lot of trouble to go to just to sustain an industry that really isn't providing a lot of value.