I don't think the conclusion that "most people really don't care about privacy" is proved by people still using Facebook.
Just because my friend buys a pack of cigarettes a day doesn't mean he doesn't care about cancer.
My view: Loss of privacy is a negative externality of using Facebook. And we know companies can use shiny stuff (compelling-engaging products, PR, advertising, etc.) to overcome these kinds of negative externalities and keep customers coming back.
I do think that your point about serious legislation is correct. Cigarette smoking in countries with serious legislation IS down, the question is if the political will is there and if Facebook's power can or can't outweigh that political will.
Just because my friend buys a pack of cigarettes a day doesn't mean he doesn't care about cancer.
My view: Loss of privacy is a negative externality of using Facebook. And we know companies can use shiny stuff (compelling-engaging products, PR, advertising, etc.) to overcome these kinds of negative externalities and keep customers coming back.
I do think that your point about serious legislation is correct. Cigarette smoking in countries with serious legislation IS down, the question is if the political will is there and if Facebook's power can or can't outweigh that political will.