Language and the market are generalisations. These are the only ways in which humans can interact. The market is neither right nor wrong. It is the status quo. Women put more selfies on Instagram than men. It's a generalisation and also a fact.

You're still propagating the idea that individual merit exists and can be defined. It can't. If you think that hiring based on your subjective, generalised idea of merit would lead to grater gains, it's up to you to show it with real results. You clearly stand to make a lot of money. Until then, the status quo remains.