Last year they sold $2.4B, and this year I've seen estimates around $3.4B - $4B.
Prime day is 36 hours long, but I bet sales are weighted heavily in the first few hours.
So 3.7B / 36 / 60 / 60 = $28.6K per second, and then maybe double or triple that for the first hour or two after 3PM and that'll give you an idea of the scale.
There's also knock on effects, like reduced trust in Amazon/less orders for the rest of prime week, but also positive effects, like people who will just defer their shopping.
For what it's worth -- my sales are below my 30 day average. Glad I didn't go all out this year in terms of advertising.
Prime day is 36 hours long, but I bet sales are weighted heavily in the first few hours.
So 3.7B / 36 / 60 / 60 = $28.6K per second, and then maybe double or triple that for the first hour or two after 3PM and that'll give you an idea of the scale.
There's also knock on effects, like reduced trust in Amazon/less orders for the rest of prime week, but also positive effects, like people who will just defer their shopping.
For what it's worth -- my sales are below my 30 day average. Glad I didn't go all out this year in terms of advertising.