I read somewhere (sorry, forgot where) that Amazon had been pushing sellers to spend like mad on ads within Amazon.com for Prime Day, apparently it gave you a big edge over whatever the algorithms suggest.
Those sellers will have missed their sales targets, and will consider the ad spend to have been wasted. Will they get it back?
And vendors who boosted supply based on anticipated sales (both discounts and purchases driven by discounts). Are vendors going to find themselves with thousands of extra widgets on-hand but without the anticipated purchasing frenzy they were counting on to sell them?
Yup, and if you have too much inventory, you can either remove it or sell it at a discount, both are expensive options.
Otherwise you'll get Amazon telling you, "Hey buddy! You sure are using up a bunch space and not selling much. Why don't you not do that? We're limiting the amount of storage space you can use for Q3.
I read somewhere (sorry, forgot where) that Amazon had been pushing sellers to spend like mad on ads within Amazon.com for Prime Day, apparently it gave you a big edge over whatever the algorithms suggest.
Those sellers will have missed their sales targets, and will consider the ad spend to have been wasted. Will they get it back?