Some rabid fans may, but it's ridiculous to assume that Amazon sees zero missed revenue when their website goes down on their (arguably) biggest sale of the year.
That's similar to all of the locks on all Walmart stores inexplicably getting stuck in the locked state for 2 hours at 6AM on Black Friday.
sure, they probably don't get that money back which might slightly influence the revenue for the quarter, but it's not as if the value of the business has changed drastically in the last 3 hours.
This happens every time AWS has an outage as well. Reddit is down, better sell AMZN.
It's not the same at all, because trying Walmart again later in the day means literally driving back to the physical store. With Amazon, it means getting your phone back out.
I'm sure there is some impact, but it's nowhere near the inconvenience of being locked out of a physical store.
If you already waited overnight, then 2 hours isn't going to cause you to go home and come back. You're going to continue to wait in the line until the store opens back up.
My guess is that they will extend prime day. But they fixed it quickly.
For me currently on amazon.de there is no problem and amazon.com shows a captcha form, so it looks like they were DoSed.
That's similar to all of the locks on all Walmart stores inexplicably getting stuck in the locked state for 2 hours at 6AM on Black Friday.