That's true, but if I go to a restaurant and they only have a couple "craft" beers, the odds are extremely high that they're all IPAs, which is kind of a bummer if you're into beer but don't really like IPAs.
Look on the bright side mate, you don't have to put up with creamflow. British ale is generally considered a bit weird by non Brits at the best of times but that thing is an abomination.
Try to imagine what marketing would come up with in this scenario:
You brew a pretty non descript British ale that has been guzzled for years, in vast quantities for decades. Your competition is a few other huge breweries that do exactly the same. You experimented with a stout (in England - hah!) a few years back and looked stupid. Your ale is served at a few degrees below room temperature, it is completely flat, it is very brown. It tastes like err brown coloured ale. Cider is also available.
Then lager arrives, and then Pils and all sorts of other things (wine is invented as well at this point by a plucky chef called Floyd) and at about the same time Britons develop tastebuds on their tongues.
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Marketing and Product Development come up with "Cremeflow". As far as I can tell the idea is to turn a decent hoppy bitter into a sort of pseudo lager with a creamy head. Weird and unsurprisingly unsatisfying on a lot of levels. What is even odder is that this abomination is served everywhere that a corporate logo is involved. Oh and let's freeze the bloody thing. Even worse: Guinness "fucking stupidly cold".
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OK, in the UKoGBnNI we have come up with some absolute belting beers/ales - we have a very long tradition on this in common with many other countries. We have an organisation called CAMERA (CAMpaign for Real Ale) that tries to keep the firm straight.
IPA is really a Britain specific concept and belongs to our Empire days. India Pale Ale was brewed to be strong enough to survive being transported to India (the Raj) which took a fair old while. More alcohol == less bacteria. Back then there was no refrigeration and bizarrely, the locals didn't produce beer (fancy!)
Trust me, whatever you see printed on the bottle in the US - it is not an IPA. Drink that stuff and you will turn into a Redcoat and become a Brit, so unless you find yourself wearing a big wig after a serious quaff it isn't. Get your own name for your stuff - this awful chapter in history is taken already.
