There is a vast market for consumer data (which is more than just browsing history) with everything from credit agencies like Equifax to data brokers like Axciom to traditional analytics companies like Nielsen and Comscore to top tech companies like Google, Adobe, Oracle, Salesforce, and others that have marketing clouds with DMP platforms. It's a massive industry.
There is a vast market for consumer data (which is more than just browsing history) with everything from credit agencies like Equifax to data brokers like Axciom to traditional analytics companies like Nielsen and Comscore to top tech companies like Google, Adobe, Oracle, Salesforce, and others that have marketing clouds with DMP platforms. It's a massive industry.