The treatment of data seems very shallow. Data varies widely in value. I'm sure some companies will find hidden value in their data. Others will be disappointed. Often, holding onto data is not worth the risk. Consider why there are email retention policies and all the high-profile hacks last year.

If anything, this points to companies keeping better track of their data, understanding why they have it, and making rational decisions about what to collect and when to delete it.

Also, I expect that companies won't be allowed to make their own decisions about this - outsiders will make demands and this will eventually result in more regulation.

Pretty vague stuff.

My prediction as funding begins to try up, data science will go under a moment of crisis, and come back stronger with greater ai integration.

I'm already hearing feedback from my local angel group that its(big data) not replicating,not producing sales results, or not business profitable.

Also the ad apocalyse will continue.

That article has an incredible level of buzzwordiness...